Posted on: March 18, 2013 by adminYoutube recently announced that their new YouTube One Channel layout is now available to everyone! You may have noticed that some YouTube channels have a new look. The geniuses at YouTube have been running a limited beta test, and after collecting and implementing lots of feedback from creators, they decide they were ready for all channels on YouTube to upgrade to the new design.The main focus of this update is to make your new channel look great on browsers across all screens and devices. It will also help you convert more visitors into subscribers with a slot for a channel trailer, and you can customize how you organize your videos and playlists so it fits your programming strategy.Try these three activities to get the most out of your new channel: Create a trailer, which will play for any visitor who isn’t yet subscribed to your channel. This is...
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Posted on: February 11, 2013 by admin
There are a few big days every year that get more hype than most. In the few weeks leading up to these days, there is simply no getting away from advertising, promotions and specials that ultimately attempt to save you money on products you wouldn’t think to buy at any other time of year.
One of these days is the 14th of February, Valentine’s Day. In the social media world, days like these are the perfect opportunity to promote different aspects of your brand to your fan base, all while making use of an idea that has been around for decades. The following are a few ideas (adapted from various sources that have been successful in this area in the past) that you could use to capitalize on the St. Valentine’s bandwagon:
Posted on: January 21, 2013 by admin
At the beginning of January, Facebook CEO Mark Zuckerberg invited members of the press to their California headquarters for the Social Media giant’s next big announcement. Over the course of the next few days, theories ran rampant, with some analysts predicting the unveiling of a Facebook smartphone, ‘Facebook for Cars’, and various other user interface changes.
Posted on: January 10, 2013 by admin
Social media networks are famous for their simplicity, the ability to stay up to date with anyone, anywhere in the world in an instant, and most of all, the way it creates a platform for engagement. As a business using Facebook as part of your online marketing strategy, you will have to remember not only how to post content, but how to ensure that your content is both relevant and that you engage with your audience in the most effective way. The following three tips will help you maintain your engagement with your fans.
1. Keep it simple
Simple posts will not only help you catch your audience’s eye amidst the jumble of posts in their timeline, but it will give you the opportunity to promote your brand in as quick a time as possible. If you’re looking to post a status, a video, a link to a website...
Posted on: November 22, 2012 by admin
Tweeting is something that many of us do on a regular basis, however, there is a huge difference between regular tweeting, and effective tweeting that will be beneficial for a company’s marketing campaign. There are a few key methods that you will need to avoid using in order to catch the attention of your followers, and some basic tips that will help you develop an online style that is suitable for both your company as a whole, and your Twitter campaign.
Methods that should be avoided are quite simple to understand. If there’s something that you wouldn’t want to have to read every day on Twitter, don’t use it as part of your campaign. Stay away from Tweets that could be seen as boring, momentary, opinionated or shallow. Sometimes Tweets will appear in your feed that seem to...
Posted on: November 15, 2012 by admin
Every few years, a new social network will come along that takes the world by storm. Instagram is one of those networks, and it has now been around for long enough to be considered a worthwhile tool in any social media marketing strategy, and it is still growing steadily.
Using photo-blogging networks to promote your brand is different from the now traditional platforms used by Twitter and Facebook, so it is important to adapt your strategy accordingly to ensure that you get the most out of your campaign. Here are a few tips on how to effectively use Instagram as a marketing tool for your business:
1. Don’t rely just on Instagram
When designing your social media strategy, you will find that Instagram makes a great mobile marketing tool, but it is not the only tool. By design,...
Posted on: November 14, 2012 by admin
Social media giant Facebook announced at the end of August that it would be clamping down on its Pages, which (ideally) allows businesses to gauge how many fans they have and gives them a better idea of demographics.
Facebook officials have said that their new security systems will give users the opportunity to “authentically” subscribe to...
Posted on: November 14, 2012 by admin
Since Google+ has just entered into the second year of its life, it should be safe to assume that it is over the biggest adjustment period it will have to face under normal circumstances. However, it still seems to be lacking something in terms of power, especially while it is being compared to the giants of the social media world, such as Facebook and Twitter. The problem is that Google+ may have entered into a market that is so involved in social media, that every new product that pops up is directly compared, regardless of whether or not it actually fits the bill.
Google+, which has been estimated to have almost 200 million users, was created by Google to act as an extension of its other services, not as a standalone social network. This being said, it is quite unclear...
Posted on: October 15, 2012 by admin
Social media has all but taken over our lives. Everything from our morning exercise routine and drive to work, to our dinners and what we’re watching on television gets broadcast to everyone we know, and some people that we have never met.
As much as it is a personal affair, social media has also become one of the leading marketing tools for businesses, big and small. This is partly due to the enormity of the connection that can be established, the sheer number of active users at any given time, and also comes as a result of the immediacy that the internet and mobile socializing has done.
Google+ is one of the newer social media networks (at least in terms of the giants), but already has a...
Posted on: October 10, 2012 by adminTwitter has now added the functionality for centre-aligning your background image! After years of begging for this feature, many micro-bloggers will be very glad at this new development. Quite frankly, it’s surprising it has taken them this long. Until recently all twitter background would align to the top left, which is very frustrating because the reset of the website aligns to the centre. Basically it mean that whatever graphic you used for your background looked very different for every person that viewed it depending on their screen size. But enough ranting from me, let’s get down to the “how to centre-align my twitter background” part of this article. Well it couldn’t be easier. From your home screen on twitter click on the “gear” button on the task bar at the top of your screen, and from the drop down menu click on “Settings”. Once there, select the “Design” menu option on the...